“All casinos must have a buffet.”….this was the old philosophy from the past. Just as slot machines were expected to be at all casinos, so were buffets. In 1946 the El Rancho Vegas opened a $1.00 all-you-can eat buffet called the Buckaroo Buffet to attract…
Category: Analytics
Measuring to Manage
Casino Analytics: Effective Player Marketing and Promotions
Measuring the Success of Promotions…It’s not just how busy you were. By Craig Pendleton Casinos don’t just need increased headcounts and business volumes; they need increases in the volume of customers that represent higher revenues, increased profits and a stronger return on the casino’s investment…
